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Caldwell Media offers the expertise and connections to develop and market concepts, brands, products and services for business and non-profit executives, corporations and individuals. Effective web marketing in today's world requires an integration of web presence, search engine optimization, social media marketing, content development, press release and article syndication. CMA has developed a 5 step process that consistently achieves results for our clients. Search Engine Optimization – Promotion in search engines and getting a higher ranking on Google is only one step in the right direction. Customers need quick and simple access to the information they want. Convenient navigation, good content organization, clear video, audio and flash representations, simple ordering and other issues play an important role. Content Development - CMA will develop news and informational sites whose content promotes your product and services while referring traffic to your own site. This allows traffic to be referred from mega-visitor portals such as Wikipedia without violating their Terms of Service. Article marketing, newsletters, press releases, blog and forum posting combined with RSS feeds of your articles to sites such as Feedburner help get your message out and traffic in. Networking - CMA can create links to your site through custom built social networking sites as well as Facebook, Myspace, and Merchant Circle. Affiliate marketing through programs such as Commission Junction can increase traffic and revenue. Performance-based marketing - includes affiliate programs and pay-per-click advertising. This is where the right strategy and tactics combine to provide high performance with the lowest possible costs. It includes Landing Page Development. Landing pages are website pages that visitors reach by clicking on an e-mail campaign or pay-per-click advertisement. The goal of a landing page is to cause visitors to respond to an offer, or provide contact information to initiate the sales process. Viral Marketing - Nothing drives sheer numbers to view a product like the right viral video. We create innovative videos that drive traffic to your site and/or display your product in an interesting format. The same video can not only be uploaded to hundreds of sites, but when popular it is picked up and shared by other video sharing and blog sites. | | | News sites can refer visitors | | |
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