Know your customers!

Know your competitors. (Where do they advertise, who do they network with)

Know the advantages of your product or services. (price, location)

Know where you need improvement. (location, track record)

Locate and focus on your market niche and target audience.

Seek opportunities to network, form alliances, partner, barter, and cross-motivate.

Balance traditional and extraordinary tactics to cover a larger demographic.

Watch your stats and be prepared to adapt your marketing tactics based on results.